Participating companies have made a formal Board resolution to ensure that the needs of the customer are at the core of the way they run their business.
This includes three core Customer Commitments:
1. Developing and promoting products and services which meet the needs of customers.
2. Providing customers with clear information and good service when they buy products.
3. Maintaining appropriate and effective relationships with customers, providing them with a good service after they have bought a product.
Boards have also undertaken to keep their customers informed about how well they are meeting these Commitments and to work closely with their distributors to help ensure the Customers Commitments are delivered.
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